IndexIntroductionBodyVRIOAnalysisConclusionIntroductionJohnson and Johnson is an American multinational company specializing in the development and production of healthcare products. The company operates in some segments that include pharmaceutical, consumer and medical devices (Jnj.com (2020). The company was founded by Robert Wood Johnson I, Edward Mead Johnson Sr and James Wood Johnson in 1886. The headquarters of the company is located in New Brunswick, NJ. Get a custom essay on "Why Violent Video Games Shouldn't Be Banned" Body The method of analyzing the environment in which a company operates? company is known as.company's industry context. Scanning the environment mainly focuses on the macro environment of the industry which can influence the productivity and other related conditions of the company's operations determine the target market and the future trends it should adopt. Johnson and Johnson organization is mainly divided into three main segments: consumers which will also include skin care and baby care. Pharmaceuticals: such as antiviral drugs, medical devices and diagnostic segments. The resource-based view of any company allows it to marshal the resources it has and the compatibilities it has so that both can be brought together for more effective productivity. It should be kept in mind that capabilities and resources are the main sources of profitability for the company and it also analyzes the future needs of resources and skills that it will need to compete with the contemporary market. The Johnson and Johnson company derives its primary revenue sources from the healthcare and medical device industries. The company's pharmaceutical segment earns 45% of the company's total revenue and amounts to 605 of the company's total value. The majority of the revenue earned comes from the two main divisions of the pharmaceutical segment, which are mainly Immunology and Oncology. These two divisions create one-quarter of the total revenue resources segment for the company. The productive activities of any company are the tangible and intangible assets of the company. Tangible fixed assets refer to the company's cash and plant assets. In 2018 the company's total assets amounted to USM$152,954 and in 2019 it reached approximately US$155M. The intangible assets of the company are the reputation, culture or technology used in it. The company had earned a good reputation in the medical device industry and pharmaceutical industry. It is a very well known brand all over the world. The company had its dynamic competencies which were demonstrated in the company's success rate along with the new tangible asset protection techniques such as cost saving exercises during company acquisition or the benefits they extract by limiting culture clashes . The company through mergers and acquisitions acquires the main tangible assets of the company. Another way the company has achieved success in mergers and acquisitions is its huge successes in acquiring the MD&D franchise and DePuy Inc. With the purchase of Du pey the company was not only able to acquire a 'huge brand, but it has also seized on the valuable and innovative new technology of hip replacement. The company was thus able to access 270 billion dollars a year. Therefore, Johnson & Johnson's main resources are technologies, so advertising, reputation and sales value, policy choice, technology and patents. Advertising: The company has created a content platform and defined its products forchildren based on a well-defined audience profile and expectant mothers. The projection of such delicate symbols immediately creates an affinity with the brand. In recent times, the company launched the for Every Face campaign in Indonesia to empower teenage girls. Apart from these, the company also promotes content-based advertising strategies in newspapers and social media. Technology: The company focuses on ERP technology and digital technology to contribute more to the sustainability and growth strategy. The company has a reputation for being hungry for innovation. The company created Enterprise Resource Planning to manage inventory, suppliers and audit evidence. They have improved their supply chain policies with collaboration with pharmaceutical technologists, the company has also focused on initiating new hi-tech strategies and investing in augmenting supply chains. Johnson and Johnson currently uses Internet of Things sensors to collect data from the requested data. The company also uses the concept of analytics system to prevent machine failures by predicting real-time modeling and process range. Reputation: The company's reputation is largely due to its supplies and range of medicines and medical devices. However, in recent times, the company has been struggling with reputational crisis due to its involvement in the opioid crisis. The brand's position has also taken a hit due to this issue and is now ranked 57th, down from eighth place. VRIO Analysis The Johnson and Johnson brand is valuable as it mitigates the threat of rivalry through effective use of resources. The company uses effective technological devices that have created an important asset for the country. The company uses technology to acquire data. This helps the company analyze the present and future demands of the market. the company also manages to attempt product supply chain policies through the effective use of recent technologies. This will help the company age relative to competitors and rivals. This will also allow the company to communicate well with the target market and know the requests. The company's advertising strategy is also an important resource because it satisfies the level of innovation sought by target markets. Promotions through advertising and social media content help the company generate interest from the target market and reach a large audience. The rarity factor of the company mainly includes the Johnson and Johnson brand. The brand image of the company is relatively high compared to other substitutes in the market. Due to their reputation and strong customer base, the company has managed to create a brand image that cannot be imitated or duplicated. Furthermore, imitation of the service offered by the brand is also expensive and can be borne by a handful of companies. The company emphasizes on promoting the tactic of family care, which is also unique to the company and contains originality. Few companies have a history and business like that of Johnson & Johnson and therefore cannot imitate their brand image. The company's physical assets are also built over the years and this high amount of assets cannot be mitigated by any new competitors in the industry. Patents also represent an important part of the resources that contribute to the growth of the company. the company's patent system is complex. Furthermore, suppliers will not jeopardize their relationship with the company, which brings them a huge profit. There are both internal and external environmental situations that must be analyzed by the company to prepare the plan.