IndexBrief SummaryEthical/Unethical Business PracticesMarketingPublic RelationsConclusionShort SummarySeveral lawsuits have been filed against McDonald's restaurants for knowingly selling unhealthy food. Documentary filmmaker Morgan Spurlock conducts an unscientific experiment using himself as a guinea pig. His experiment is to eat only McDonald's for thirty days, three meals a day. If the employee asks if he would like an oversized meal, he must agree. At the end of the thirty days he/she must have eaten, at least once, every single dish on the menu. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Before starting the experiment, he is examined by three doctors, a general practitioner (Dryl M. Isaacs), a cardiologist (Dr Steven Siegel) and a gastroenterologist (Dr Lisa Ganjhu). Various medical tests were carried out. They all conclude that his general health condition is exceptional. They will also monitor him during the thirty day period, to make sure he is not putting his body at risk. She also consults with a nutritionist (Bridget Bennett) and an exercise physiologist (Eric Rowley). They also conclude that his physical fitness is above average. Morgan's girlfriend, Alex Jamieson, who is a vegan and chef, is part of Morgan's journey throughout the film. Watch as his health begins to deteriorate and he has even greater sexual dysfunction, mood swings, and health battles during this period of time. Furthermore, for the 30-day period he will not do physical activity and will not walk less than 3,000 steps per day. Over the course of the film he visits various McDonald's in different states. His weight increases by 50 pounds, his blood pressure rises dramatically, his cholesterol rises by 65 points, he has symptoms of liver toxic shock, his energy decreases, he has chest pains and his girlfriend complains about their sex life . At one point the doctors advise him to stop the experiment before his condition becomes fatal. Doctors say they have seen similar side effects in binge drinkers and say he is addicted to food. During the experiment, he talks to a range of experts about the pros and cons of the fast food lifestyle. Interspersed between his interactions with his healthcare team and meals are scenes depicting how the fast food industry targets children. Alex supervises Morgan's diet after the experiment to help him lose the weight he gained, which took 14 months. The film concludes by noting that 6 weeks after the film's premiere, McDonald's discontinued the Supersize option and began marketing healthier menu items, such as salads. Ethical/Unethical Business Practices Ethics refers to conduct that we perceive as right and wrong. Business ethics refers to the accepted principles of right and wrong that guide the behavior of business people, employers, and employees and how they choose to interact with each other. Some business ethics are determined by law, but most decisions are left to the individual's best judgment based on his or her moral and ethical principles. Ethical behavior goes beyond obeying laws, rules and regulations and involves doing the right thing. Ethics means, the moral principles that serve as a guide between right and wrong. Ethical business practices refer to honesty in doing business, safety in the workplace, and social and environmental issues. Codes of ethics have been developed for industries, companies, managers and employees because the cost of white collar crime is high, both forbusinesses and for society. It should also be kept in mind that what is ethical for one culture or population group may be unethical for another group. Unethical business behavior refers to actions that do not conform to acceptable standards of business operations, i.e., failing to do what is right in every situation. In some cases, it could be an individual within a company who is unethical in the course of their work and in other cases, we are talking about an unethical corporate culture, where the entire company is corrupt from top to bottom fund, often with disastrous results for society. It is important to realize that what is unethical may not always be illegal, although sometimes it is both. There are many cases where companies may act within the law, but their actions harm society and are generally considered unethical. McDonald's menu in general is considered unhealthy. Portions are extremely generous and consumers are further encouraged to “SUPERSIZE” for a nominal price difference. These meals exceed the limit of food an average person consumes per meal. The fat and sugar content is outrageously excessive and harmful to the body. All but 7 items contain sugar, including salads. Food is addictive, leads to cravings and causes fluctuations in people's mood if eaten in excess. Continuous consumption of meals leads to serious health complications which ultimately result in chronic health conditions. Although legal, the above clearly illustrates unethical business practices. The way meals are marketed lures the unsuspecting consumer. It "deceives" the customer into believing that they are receiving a "healthy" meal, which is good value for money. Marketing Marketing is one of the business functions and works together with all other functions to achieve the company's objectives. Marketing is about understanding customers and finding ways to provide the products or services they require. Marketing refers to the activities undertaken by a company to promote the purchase or sale of a product or service. There are five main factors that convince a customer to purchase a product or service: Product: Is the product or service suitable for the current market and customers? ? Compared to the competition, is the product or service significantly superior? Price: is the price of the product or service competitive and affordable for the target market? Are consumers willing to pay the price the company is asking? Promotion: The way the company informs potential customers about the products and services it has to offer. Advertising is critical to the success of any product or service. Location: This is the place where buyers and sellers meet to make sales. The company must choose the best possible shapes and locations to increase sales. Packaging: The way the product is presented is critical to sales success. The first impression of the product or service often determines whether consumers will purchase the product or use the service. Market orientation involves finding what people want or need, and then developing it. It means that the product is likely to be useful, therefore successful. Product orientation involves designing a new product and persuading people to buy it. This is common with high-tech goods. The need for a product will be felt only after it has already been developed. A market is made up of different groups of people based on the following: age, gender, social class, location, culture or religion. Marketing can be used to introduce a new product or.