IndexAnalysisSolutionJustificationSummaryReferencesDell Computer was founded in 1984. Its business strategy is to customize computers for customers based on different needs. In China, Dell is famous for its low-cost manufacturing. The author really likes Dell laptop and uses it. At some point, the author had questions and wanted to explore the mysteries and possible problems behind Dell's success. That's why the author decided to analyze Dell. This document will analyze the company to identify problems and resolve them. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayAnalysisThrough the analysis of political and social factors, the company has found that the global political environment is relatively peaceful and stable. Due to the trend of globalization and the advent of information age, it has provided a better environment for economic development. Make the necessary strategic choices. The company found that consumer order information requires a lot of manual recording, so to address this gap, Dell decided to create a Dell website to communicate with customers. It organizes production according to the customer's order, and timely and accurately knows the customer's order information through the information transmission system, providing customers with customized products. The direct marketing strategy involves the company using the opportunities created by globalization and using market demand to earn profits. Due to the need to communicate with consumers in a timely manner, telephone hotline and network maintenance costs have always been expenses, which have negatively affected the company and will cause the company to be acquired or bankrupt by other competitors in the initial phase. On the other hand, many companies compete for market share in the IT industry, and the competition is fierce. When competition intensifies, this will lead to large-scale advertising and price-cutting strategies, which will cause the company's revenue to decline. Using Porter Five Forces for analysis, Dell uses the online direct sales model to directly address customers, resulting in a sharp drop in selling prices. However, at the same time, the company's profits will be weak, which will impact the company if there is internal competition in the industry, and the continuous development of smartphones has a substitution effect on the company. In summary, Dell's advantage is that the low price of the product makes it easier to attract groups of customers; the disadvantage is that the direct sales model determines that the number of service stations is too small and the after-sales service is weak; the opportunity is that users have greater needs for IT specialization. It's easy to choose Dell for customization; the threat is a single sales model and the entry of powerful new competitors. Solution There have been many strategies and measures that Dell has taken to address the loss of market share. For example, it reduced its reliance on direct sales by selling through retail channels and launched laptops and netbooks (Colt, 2019). Dell should adopt a mixed sales model, expand cooperation with intermediaries in the target market, and promote the company's products on a larger scale. Because Dell has fewer mid-to-high-end products, it should quickly establish a professional brand image, highlight Dell's professionalism, and increase Dell's influence. At the same time, in order to solve Dell's after-sales service problems, the/