Films play an important role in creating, shaping and developing valuable public opinion and strengthening the general beliefs of the society. However, keeping in mind the significant role of media, Pakistan's image has faced many problems in the last few decades. The image of Pakistan explores not only within the national borders but also the image found across the world. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay In today's world where movies or media are measured as the most important tool, all kinds of decisions and information about its norms, beliefs, events and opinions are provided through media. It is necessary to understand that each country represents a significant part of the analysis for the media which acts as an agent in forming the perception of an economy. Consequently, to mitigate this negativity, Pakistan has become an ally in the international war to combat terrorism post-9/11. This is because Pakistan has become a prime target of terrorism itself and has witnessed a serious deterioration in the situation. law and order conditions, with suicide attacks, bomb explosions in public gatherings, mosques and other holy places; and attacks on military forces. This deterioration of the image has resulted in huge losses, a reduction in investments resulting in economic instability and low economic growth. There have been many problems faced by Pakistanis in the last 6 decades, especially after the 9/11 incident, which led to ups and downs in Pakistan-US relations. These connections fluctuated over time, rarely from bad to good and from good to bad. This negativity largely depends on the event that occurred on September 11th. International media has started showing a highly negative image of Pakistanis in the news and through entertainment such as films, etc. Pakistan had no idea that this incident would harm them. The news provided by the media is exclusively about terrorism and presents Pakistan as responsible for terrorism. As in Pakistan, there are many encouraging things to show in the media. The job of the media is to show reality to the world. It is the duty of Pakistani media to act as a “watchdog”. There are many other reasons that lead to negative image of Pakistan in international media such as Taliban, military coup and Al-Quida. And the result is a bad image of Pakistan across the world. Pakistan fought for world peace but failed due to media showing negative image through entertainment and news. The problem with this scenario is to measure the positive and negative impact that develops nowadays using available media. For example, after 9/11 Americans blamed religion for extremism and fanaticism in the Islamic world, and the image of Muslims was painted as conservative men with beards wearing a turban. In any case, some of the reasons that are seen as a problem are American foreign policy; particularly towards Pakistan, the American media portrayed Pakistan's image as a necessity of its government. Pakistanis have been portrayed as terrorists or people who kill innocent lives in international media such as news, entertainment and infotainment. Propaganda through films Films play an effective propaganda tool and can change or shape the image if it conveys a message contained in it. The biggest example would be Bollywood movies. It is one of the largest industries producing films,.
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