No formula, algorithm or crystal ball can tell you with certainty when and why each individual customer will make a purchase. A senior who wants to buy a smartwatch might receive a recommendation message from a grandchild, then walk into a physical store to purchase it. That same grandchild, on the other hand, might spend weeks poring over smartwatch reviews, adding and then dropping items in the box—both mobile and desktop—before finally making a purchase thanks to a tempting offer via email. It's a complex process and that's why omnichannel selling is so important. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. Both Big Commerce and Square exist to make shopping easier and more fun for both sellers and customers, whatever the platform. There are no crystal balls, but there are strategies, and we've teamed up to bring you the most up-to-date statistics on when and how Americans shop online. What is omnichannel retail? Omnichannel retail is a modern approach to commerce that focuses on designing a consistent user experience for customers at every touchpoint. This differs from traditional marketing, where individual channels were optimized without necessarily keeping the entire experience in mind. This is a textbook definition. Here's how other marketing leaders define omnichannel: Square defines it as: "Meeting people on the channels where they shop and shop, whether in a physical store, an online store or on social media, and connecting the dots between those channels The aim is to keep customers moving within the brand's ecosystem, with each channel working in harmony to drive more sales and engagement consistent across channels by taking into account the different devices consumers use to interact with your business. “Google defines this as: “ensuring that [the retailer's] marketing strategies are geared towards enabling customers to convert on any channel.” . At BigCommerce, we define this internally as: “Stores sell both online and offline, likely even selling through multiple online channels (e.g. on Amazon, eBay, Facebook, B2B). We also referenced the importance of listing your product everywhere i consumers already spend their time. This is increasingly known as contextual commerce, a more strategic approach to the term omnichannel Typically, omnichannel retailers are not startups down to earth. This is clear. What is not, is the retailer's idea of ​​continuity and sophistication. This is because, with the momentum to integrate commerce across channels, a big piece of the puzzle is missing: what the consumer wants [infographic]. Sure, they have first-party data on how consumers use their channels, but “Omni” has Latin roots in the omniscient realm, meaning to perceive all things, not just what is happening on your channel. Omnichannel marketing, therefore, focuses more on providing an experience – the omnichannel customer experience – that transcends any medium and simply provides shoppers with what they want, when they want. To date, no one has decided exactly how, when and why the modern American makes a purchase. What we know, however, is that no one is shopping today..