Gunshots, helicopters, explosions, a war-torn city and an old-time song from the Cold War era are some of the first things that came to heard or seen in the ad. The ad connects to the target audience with status symbols, fears, values, populist and elitist opinions and inspires the feeling that by playing the video game, they will be able to bring out their inner soldier. Although teenagers and children play the game, the audience is subjectively more focused on adults due to the graphic content of the game. Having actors who are older (not teenagers or children), of different races and genders, and dressed in outfits for a myriad of different professions shows that the game has a wide audience. Therefore, these values ​​make the target audience more driven to buy the game. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The "Call of Duty There's a Soldier in All of Us" ad is a 60-second television commercial from Omnicom Group's TBWA/Chiat/Day. Los Angeles. The ad is for a video game and does not provide anything related to the actual game. What the advertisement does is use people who star in the advertisement from different walks of life. Included in the ad are a businesswoman, a hotel concierge, a Best Buy employee, a fast food employee and two celebrities, NBA star Kobe Bryant and talk show host Jimmy Kimmel, who shoot while The Rolling Stones' music plays. What the manufacturer was trying to achieve was to provide the real-life experience of what the game would be like. They also use real life people to show that it can be played by people of all ages. Instead of showing the game, they show people playing the game and what it feels like. The commercial does not show groups of people but shows individuals in each segment. Along with Jack Solomon's elitist perspective, the commercial shows the target audience his populist view of the American people. In the commercial, this is especially noticeable when the camera angle switches to the various actors cooperating together in a group. Cooperating in the group, the actors are similar and equal. This means that they are similar to any person regardless of their various demographics and background. When the target audience sees this, they automatically think of their friends and consider themselves as an individual who has similar fears and values ​​as them. The logos, ethos and pathos used in commercials "are modes of persuasion used to convince the audience as they are also referred to them". like the three artistic proofs and they are all represented by Greek words". The people who made the commercial appealed to the logos showing a woman in a purple shirt and the expression on her face as she fires a rifle. This invites other business women to join the game. This is true for all different people from different walks of life, including celebrities. The people in the commercial are all dressed like normal people and are funny as they act like they are fighting a war. This means incorporating pathos in a comedic way as a contrast between comedy and violence. At one point the hotel concierge picks up the phone and shouts "Concierge" in the middle of the shooting. The appeal to ethics is because people are able to identify with the people in the commercial as they represent similarities to themselves. The ethos shows real people dressed in their daily work and is used as an example of people who watch the game and can play it. The two celebrities are used to demonstrating that, regardless of the person's social status, they can.