Globally, road accidents cause approximately 1.2 million deaths and 50 million injuries per year, of which 85% occur in developing countries such as Tanzania. Road accidents, along with non-communicable diseases such as cancer, will collectively account for 56% of the 67 million deaths expected worldwide in 2030. According to the January to November 2017 Traffic Crime and Accident Statistics Report in Tanzania, deaths and injuries caused by road accidents decreased by 4,016 to 5,135 compared to the 9,151 recorded in the same period of 2016. Deaths and injuries caused by road accidents also decreased by 615 (20%) and 3,285 (39.3%) respectively in 2017 and the number of injuries decreased from 8,360 to 5,075 in 2016 and 2017 respectively. The root of the accidents was mainly linked to human error for approximately 80-90% of road fatalities and includes; irresponsible driving, speeding, careless use of the road, incompetent drivers and driving while intoxicated or using drugs, among others. Without preventative action, road traffic fatalities are expected to double by 2020. Road traffic damage harms the growth and development of developing countries, draining at least 1% of their gross domestic product ( GDP), or an equivalent of 65 dollars. billion per year. Governments and transport authorities at different levels invest large sums of money and effort to change road user behavior by promoting road safety awareness. Traffic awareness is recognized by many as one of the most important ways to convince road users to adopt safe road behaviour. As dangerous as it is in poor countries, rich countries have also advocated for instituting commitments that significantly contribute to the reduction of road accidents through promoting road safety awareness through the media, seminars, enforcement of legislation to control speed and driving while intoxicated, requiring the use of helmets and seat belts, etc. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The mode of transportation in Tanzania is characterized by a low level of safety compared to top-performing countries. According to the 2017 SUMATRA report on improving road safety in mainland Tanzania, considering a relatively low number of registered vehicles (512,000 cars and light four-wheel vehicles, 86,000 trucks and 49,000 buses in 20148), the fatality rate in Road accidents are high in Tanzania, with over 4,000 deaths per year. Added to these are 809,000 2- and 3-wheel motorized vehicles and 55,000 other vehicles. Road accidents have become a global health and development problem. Research conducted around the world, including some African countries such as Kenya, indicates that road travel puts people at greater risk of injury. In developing countries, the rate of road accidents remains high and Tanzania is no exception, as road accidents continue to cause untold suffering to families and citizens. Rod the country of productive citizens. Given the severity of road accidents, various road safety stakeholders have been conducting road safety campaigns in the country. However, most empirical studies on road safety versus mass media in promoting safety have been conducted in other countries, for example, Cameron et al, 2004 in Australia, Gitagama, 2014 Kenya, Mogambi and Nyakeri 2011 Kenya. In 2009.