To create an IMC plan, it is essential to recognize what is incorporated into the IMC mix and which tools to use. The hypothesis also incorporates the IMC planning process which summarizes the means adopted. However, the hypothesis applies as a rule, in light of which we can consider each important tool in the IMC mix and apply it to the situation of the relevant organization. The layout cannot be followed entirely in light of the fact that if all the tools are applied entirely, the plan may somehow not be effective. According to the author, the exceptional characteristics of the organization and other prerequisites also play a fundamental role in the implementation of the IMC plan. IMC initially aims to create and evolve brand awareness. At that point, the second point is to influence consumer behavior with the aim that they choose to purchase the good or service. (Baines, Fill & Page, 2013). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Marketing communications incorporates informative and expressive correspondence. Awareness occurs through useful correspondence, i.e. notification of the item to (probable) customers. Expressive correspondence, on the other hand, is an attempt to influence attitudes by conveying enthusiastic messages to the target audience. Ultimately, suggestive correspondence influences probable customers to choose to purchase the products. To help Bicycle NSW spread their message to their target audience, an effective approach must be used. The advertising objective of Bicycle NSW's IMC plan is to introduce legislation to prevent cycling safety. Another goal of our advertising is to promote trail riding. Ultimately, our advertising will make the target audience realize that the NSW Cyclist Safety Act needs to be strengthened immediately. Once again, the campaign is designed to encourage cyclists to cycle within the pavement. The aim is to touch scary chords by presenting the government with data on the growing number of road accidents involving bicycles. The publicity will spur the government to change the law which says only children under 12, and those who supervise them, are legally allowed to cycle on pavements. In this topic we will deal with the mix of communication strategies. They will be examined as they represent the most important part of BMI among media channels. Separately, each marketing communication tool implies its own methodology, which should coordinate with the product, target audience and key strategies of the organization. The communication strategies discussed are: advertising, public relations, direct marketing communication, personal selling and sponsorship. Advertising is considered one of the oldest marketing communication tools as it can be traced back to Greek or Roman times. The major events in the history of advertising were the printing of a pamphlet in 1478 and the publication of the first newspaper in 1656. Advertising is any type of paid non-individual exposure and promotion of thoughts, products or services by a recognized promoter ( Kotler, Armstrong, Adam & Denize, 2015). Advertising has numerous advantages, as it is one of the long-standing mixes of communication strategies. The main advantages are: voluminous exposure as it is a magnificent method to contact mass crowds; the cost per contact is low; the sponsor can choose the weight of the media keeping in mind the final objective of reaching a target collection of people; useful for supporting the relationship withthe customer. Furthermore, it is generally a productive, effective and practical approach to reaching large groups of customers and an excellent method for influencing the learning and attitudes of these groups (Shimp, 2010). Print, outdoor and online advertising: “it's easy to miss something you're not looking for, cyclist beware” “we're just flesh and blood on two wheels” Above all, any advertising technique used should visibly spread the above message to the target audience. It is prescribed to use various channels with our combined advertising so that our potential buyers receive the correct message from a wide range of sides. The advertising technique is obviously adapted to suit specific channels. This type of advertising could be created for safety of cyclists to lead to an increase in the legislative change regarding the age for using pavements As is theoretically supported, this helps to reach our target audience through a medium of media mix and the use of some recognized promoters involved. in cycling. Print media One of the extremely powerful channels of print advertising is the poster. These media will be strengthened by posters displayed in post offices, bicycle sales outlets, community buildings, libraries, where guests tend to have time to spend time. read the ads carefully as they stop. Likewise, flyers and free offers can also be purchased at petrol stations. Additionally, in such locations, a box requesting more item data will be made accessible for guests to fill out. At that point, according to the contact information provided, encouragement materials can be sent via email or postal mailings. From here we can take note of how advertising and direct mail associate and reinforce each other. Another recommended type of advertising for Bicycle NSW is billboards. Outdoor advertising is intended to underline and reinforce the note broadcast by the essential media, which are the press of this situation. Although considered a supporting technique, billboards can help rework the message to the intended interest group. These can be positioned inside a shopping centre, near schools, libraries, near some car parks. Outdoor advertising incorporates in-transit advertising. Marketing on public transport such as buses, trains and trams does not cost a lot of money, but the amount of people reached is quite large for ads about the safety of cycling travel. It is proposed to focus on the directions to the center and the exceptionally populated area keeping in mind the ultimate goal of maximizing the feasibility of this announcement. According to Kotler, Armstrong, Adam & Denize (2014), creating great relationships with different audiences of the organization by getting ideal exposure, developing a decent corporate image and taking care of or eliminating horrible gossip, stories and occasions can be termed as marketing of public relations. The benefits of PR include: cost efficiency; influence a specific target audience; avoid misperception of goods and services; circumvent the reliability of communication. However, there are some drawbacks. The main disadvantage is the lack of control over editorial attention, which can be changed by other editors. Developing a public relations marketing campaign to raise awareness for Cycling NSW about cycle riding safety and pavement law changes could include: Organizing a large charity event to praise existing annual events, Inscribing declarations of news and articles of a general nature, Writing letters.