History remembers Guccio Gucci as the one who founded the largest fashion brand and spread it internationally. As anticipated in the case study, the CEO of Gucci realized a common factor that the brand has never overlooked. This is its sustainability. The extraordinary craftsmanship and pure quality of the product have undoubtedly brought the brand to the pinnacle of its success, but sustainability in both marketing and product is what has kept it at the top. Who would have imagined that the one job that Guccio didn't want to inherit from his father would become the goal of his life. The leather goods company has given the word quality the right meaning. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The fashion icon has many outlets internationally. The brand deals with its international customers through directly operated stores. By engaging directly with its customer base, the brand has brought many notable customers to its doors. Gucci treats its customers fairly by providing excellent service while ensuring product quality. The management of the brands has a good sense of fashion and that is why they are always able to control the market even in these times of change. The company initially focused on luxury leather goods, but later focused on other products as well. The company has been developing and selling clothing and other accessories for decades. The functions and images of all its products are unique and the quality of these products is one of the main reasons for its such high sales. The designs are innovative and the precise use of technology has made the final product very attractive and complex. The company's product range includes stylish, trendy and unique fashion apparel for men and women. Gucci also designs shoes, watches and bags. The shoes are designed with great care so that the style can be clearly defined. The watches are well designed and the sparkling jewelry is made with exquisite workmanship. All bags are elegant. Children's clothing is comfortable and stylish. It also offers a wide range of home furnishings, including bedding, furniture and wallpaper. Gucci offers all its products with a special and attractive package through its trained and professional sellers (Bhasin). Bizzarri's idea of ​​uniting people through innovation, ideas and sharing experiences has given a great result in the coming years. The brand has used these ideas to appeal to millennials and also Generation Z, i.e. people under 24 years old. Bizzarri's positioning of the brand in the market, with the help of its creative director, Alessandro Michele, has provided the brand with a more modern look and category-breaking approach. One of the main reasons for the company's sudden increase in revenue after a slow decade before 2015 is technological innovation. The new CEO and his director have brought a futuristic factory where artistic experiments mix with 21st century production processes (Langer). One of the brand's new strategies to attract customers is the opening of six call centers. This is how brands interact with the current smartphone-only generation. The brand is upgrading its traditional customer interaction to the next level. Together with the power of social and technological trends in modern consumer habits, further development pressure has brought Gucci to a new level of innovation in customer service (Newsletter). Gucci's second trend, namely the elimination of the use of fur,.