People often say they are not influenced by advertising, but science says otherwise. Researchers have found that seeing an attractive man or woman in an advertisement excites the areas of the brain that push us to buy on impulse, bypassing the sections that control rational thinking (Dailymail). As advertising has evolved, it has learned to get into the minds of viewers. The more recent of the two ads appeals to viewers' emotions and has a much closer understanding of their choice to purchase the product. This is due to the way the ad portrays people wearing the product and talks about the benefits that come with it. The older ad doesn't focus on how it can improve your life, so it doesn't impact the viewer to the same extent. The use of sex appeal is also much less in the second image, so it doesn't excite the brain in the same way as the first image. The two images are very different in their approach to advertising and how they affect the viewer