Apple is “the most colorful company in the world”, Linzmayer, Owen . Apple Confidential Information 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When considering its meager beginnings, Apple's influence on the media can only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with general appeal to all ages. It becomes increasingly difficult to be an individual, so with Apple you can “exceed the norm” and be unique. Recently, this unique company has taken the media by storm, with its new product line. Alongside these new products there is a full line of new commercials to accompany them. These new commercials are the result of years of creative marketing done by Apple. Studying Apple's history is necessary to understand its influence on us today. It all started in the garage of a twenty-year-old Steve Jobs. He and a friend pooled the little money they had ($1300) to make the first computer for Apple, and thus Apple was born. The idea for the first Apple motherboard was created by Jobs while under the influence of LSD. He was quoted in the New York Times as saying, "Taking LSD is one of the two or three best decisions I've ever made." Markoff, John. "New York Times." What the Dormouse said in 2005: 3. Steve Jobs talks about his early successes when he states: "When I was 23 I had a net worth of over a million dollars, by 24 it was over 10 million dollars, and by 25 it was of more than 100 million dollars." .” Steve Jobs is the true embodiment of what Apple is: unique. Co-founder Steve Wozniak said of Jobs: “With Steve Jobs you never know exactly where an idea comes from.” This is what Apple is, unconventional and predictable. However, if you look at their market... "middle of paper..." the clever labeling of their products fits well with Apple's creative marketing scheme towards the individual. Overall, Apple has a creative way of marketing to the millions of people around the world. Their creative marketing combined with their unique product combine to form a multi-billion dollar company. If Apple continues to use their unique style of marketing to a younger, “hip” generation, then they will be Apple customers for life. Finally, Apple portrays a specific lifestyle in the media that reflects their company's beliefs. Their recent success with their new product line will certainly be a nice continuation for the future. With newer, sleeker commercials and new products geared towards personal needs, Apple will continue to be successful. Furthermore, Apple doesn't try to force this sort of false synthetic belief system: it really lives it.