He has money, is easily accessible to the public and can speak eloquently. Obama is mocking Trump to point out that while he may have a superficial knowledge of political agendas, he should not be an advisor on policy. Obama makes it clear that Trump is no expert by sarcastically stating "we are all aware of your vast experience." Obama openly emphasizes that Trump is an entertainer, not a world leader. The way the jokes were presented is a ploy to discredit Trump's authority to guide people in the best direction of thinking. In light of the fact that there are several influential individuals in the crowd, care is taken to create a message for everyone in the physical audience and at home, not only to spread more important information, but to consume it. The atmosphere of the ceremony was lighthearted with the audience laughing out loud at the numerous jokes at Trump's expense. In the final minutes of the speech, Obama abruptly changes direction and tone to address the disastrous storm in Alabama and the daily heroic actions of the United States..