Moreover, since there is uncertainty whether the market situation tends to have positive or negative directions, OWL is fully aware of this uncertainty. Therefore, OWL closely monitored market trends in 2014, such as the influence of social networks on e-learning (EdTech Europe, 2014). Furthermore, OWL is also concerned about other related factors, such as the effect of personalization on online learning as they would impact the online platform (Online Learning Insights,