Case Analysis: The HP-Cisco AllianceI-Discussion of companies involved in the case:A) Size of HP:HP is an acronym for Hewlett–Packard. This company is an American multinational information technology company, created in 1939 by William "Bill" Redington Hewlett and Dave Packard. HP is said to be the largest company in Silicon Valley and one of the most respected technology companies in the world. It is a world-leading global PC technology, services and manufacturing company. HP is ranked in the Fortune 500 as the 15th highest revenue company in 2013. Therefore, according to a study by BusinessWeek, HP was the 11th most valuable brand in the world in 2009. HP has many sponsorships. One well-known sponsorship is Walt Disney World's Epcot Park Mission: SPACE. Additionally, from 1995 to 1999, and again in 2013, HP was a shirt sponsor for Premier League club Tottenham Hotspur FC, then from 1997 to 1999 it was for Australian Football League club North Melbourne Football Club. Additionally, it was the sole sponsor of the BMW Williams Formula 1 team and Renault F1. Additionally, after the acquisition of Compaq in 2002, HP created a place in the "Compaq Presario" brand on low-end home desktops and laptops, then with the "HP Compaq" brand on business desktops and laptops, and finally on servers with Intel architecture under the brand name "HP ProLiant".Finally, the HP group has 1600 specialists of its 130,000 employees spread across the world. It also has sales offices in 160 countries with 15,000 sales representatives. HP is present all over the world. Its management, in fact, is directed from the headquarters in Palo Alto, California, USA. Its US operations are from its office in Texas, near Houston. It is... middle of the paper......more than its competitors.-Sales concept: HP focuses on creating sales transactions such as regular promotions to attract customers.-Product concept: Always offer its consumers, products of the highest level in terms of quality, performance and innovative features. HP has created new items, such as the HP Pavilion dv4000 and Compaq Presario V4000 series notebook PCs. Manufacturing concept: HP sells its products in an available and highly affordable range. HP products can easily be purchased from Courts, Harvey Norman, Best etc. - Social marketing concept: HP focuses on the long-term interests of society. It is reducing its environmental impact by calculating greenhouse gas emissions generated by operations and electricity use. Consequently, when we talk about the target market we need to understand how the marketing mix is ​​distributed. Here are the 4Ps presented: