Many fondly remember the 1971 Hilltop Singers performing "I'd Like to Buy the World a Coke" or the 1979 "Have a Coke and a Smile" commercial featuring a young fan giving Pittsburgh Steeler, “Mean Joe Greene,” a refreshing bottle of Coca‑Cola (1). You can enjoy these and many other advertising campaigns from around the world in the Perfect Pauses Theater in In 2009, the "Open Happiness" campaign was unveiled globally (1). The central message of “Open Happiness” is an invitation to billions of people around the world to take a break, refresh themselves with a Coke and continue enjoying one of life's simple pleasures (1). The “Open Happiness” message has been seen in stores, on billboards, in television commercials and in print advertising along with digital and musical components, including a single featuring Janelle Monae covering the 1980 song, “Are You Getting Enough Happiness?” ” The theme of happiness continued with “Open the Games. Open Happiness” was introduced during the 2010 Olympic Winter Games in Vancouver, followed by a 2010 social media extension, “Expedition 206,” an initiative whereby three happiness ambassadors travel to 206 countries in 365 days with a mission: to determine what makes people happy (1 ). The year-long inspirational journey is recorded and communicated through blog posts, tweets, videos and images (1). happiness