However we notice some competitive moments involving the French catwalk. Every morning Emily or Andrea puts many magazines on Miranda's desk and this could be because Miranda has had the competitors' magazines put there so that she can see if they are doing better than their competitors. And maybe to see how it can improve everything about Runway and make sure that more interesting and more relevant articles are placed in Runway so that consumers prefer to photograph their magazine. We also notice that Miranda doesn't like Jackeline, the French catwalk editor. We learn that Jackeline was going to take Miranda's place on the New York runway, but Miranda makes a plan and makes sure to make it impossible for anyone to take her place until she is ready to resign her position. Porters 5 forces: When it comes to the level of rivalry we could assume that Miranda gets information about his competitors by reading their magazines. Miranda also has a lot of friends who are writers, models, etc. and could probably give her inside information on the contestants. With entry into the market there would always be a possibility of entry into New York as there is a wide variety of people living in New York and therefore an entrepreneur might want to start a magazine aimed at tent groups.