DEAL FITNESS is one of the best clubs that offers its customers well-developed programs for people of all shapes and sizes with highly specialized equipment and under the guidance of professional instructors, there we only focus on physical strength and fitness, but it also helps you cope with daily mental stress and helps you relax through yoga, massage and aerobics, so after a hectic and stressful day at work you can come and relax your mind and body through various activities that our club offers swimming, tennis, scotch and much more so that our members can live healthily and have a happy lifestyle. Target Customers: Fitness is very important to live a healthy lifestyle, as we all know a famous saying "health is wealth", so without health we lose the ability to live our best life. And so Ideal Fitness makes our customers attentive to their health and makes them understand how important it is to take care of it, we turn to our young people who are the most eager and enthusiastic about keeping fit and we encourage them to do so by providing them with the best facilities of the district. WE motivate them, so no matter how hectic their daily routine is, they will still take time to exercise as we all know we need to be regular to achieve maximum fitness results. That's why we continue to remind our clients that "SEVEN DAYS WITHOUT EXERCISE MAKES YOU WEAK." Secondly, we believe that there is no age limit and therefore we also convince workaholics that they perceive their h...... middle of paper ......g and deliver results for a short period of time. 3. THE SOCIAL MARKETING CONCEPT: This type of concept focuses on the well-being of both customers and society, so before making any marketing decisions they try to focus on the needs and wants of the target market and based on that they implement decisions, take also taking into account the long-term interest and value of society, such as environmental impact and social services that benefit both society and customers as a whole.4. THE PRODUCTION CONCEPT: This concept believes in the philosophy that the product creates its own needs, i.e. customers tend to buy those products which are easily available in the market and are not so expensive, so the company following this concept has focused on high production efficiency with low costs and mass distributions .5.