The intent of this research is to showcase Disney's corporate culture! Within this discussion, a number of topics will be addressed which include: formal statements prevalent in the organization and its impact on the organization, a description of the environment and statement related to the organization, the types of language or ways of say used in the organization, the type of role modeling, training and teaching emphasized, rewards used to motivate employees, outcome measures used by leaders within the organization, how leaders respond to critical incidents or crises, flow of work and organizational structure, an evaluation of organizational systems and procedures, types of organizational objectives and associated criteria used for selecting employees. Philosophy The mission of The Walt Disney Company is "to be a leading producer and provider of entertainment and information in the world." Using its collection of brands to differentiate content, services and consumer products, it seeks to create the most creative, innovative and profitable entertainment experiences in the world. This mission statement originates from Walt Disney's original business philosophy which was: (a) Quality will come through! (b) give people everything you can give them, (c) keep the place as clean as possible, (d) keep it friendly, (e) make it a fun place to be (Johnson, 1991). for Rick Johnson in his article A Strategy for Service (1991), Walt Disney was committed to the sole goal of creating happiness for the customers that Walt called guests. He knew that if the guests were happy, they would return. Disney also understood that a bad experience or disappointment from a guest would instead maintain that... middle of paper... tabase University of Phoenix Apollo Library. Johnson, R. (September/October 1991). A strategy for service – Disney style. The Journal of Business Strategy, 13, 5, 38-44. Retrieved July 7, 2008, from the EBSCO database University of Phoenix Apollo Library.Lynch, L. (2001). Supporting Innovation Walt Disney instilled the method. T&D, 55, 6, 44-50. Retrieved July 8, 2008, from the EBSCO University of Phoenix Apollo Library database. O'Brien, T. (December 2003). Weiss considers employees to be Disney's Magic Makers.Amusement Business, 00032344, 12/8/2003, Vol. 115, number 49. Risk Management Society Publishing Inc. (1993). Risk Management, April (1993). 40, 31. Retrieved July 12, 2008, from (Edginton, 1998) InfoTrack One File University of Phoenix, Apollo Library.Sklar, M. (2003). Retrieved from The Walt Disney Company website on July 15, 2008, from http://corporate.disney.go.com.