The benefits of the Internet cannot be questioned, however, the extent and sustainability of such benefits can be questioned. Nowadays, almost all exporters have access to the Internet. As a result, the use of the Internet offers no competitive advantage to any exporter. It has been suggested that the use of the Internet has diminished some of the advantages possessed by established companies. So it can be said that the Internet has given us a level playing field. Yet exporters are taking advantage of this technology and succeeding