The Ford Motor Company is today known as a well-known American mass-market automobile manufacturer. It is also among the top 10 Fortune 500 companies, and the company itself has reported a remarkable turnaround in recent years that has left other automotive companies around the world speechless. However, the company is currently struggling with the implementation of new strategies and the current condition of the automotive industry does not help the company's situation at all. In this article I will try to learn more about Ford and its history by analyzing the company and the sector in which it operates. The end of this article will be dedicated to recommendations, following explanations of what the company should focus on in his passion for automobiles led to the establishment of the Ford Motor Company in 1903. With only 12 investors accompanied by 1000 shares, and with a total initial investment of $28,000, the company achieved an astonishing profit of $38,000 in the same year, after the release of the first Ford Model A (Ford Motor Company, 2015). Before 1903, only wealthy members of society could afford to own a vehicle. Henry Ford, as an excellent industrialist and businessman, saw an opportunity in a market where automobiles were considered a niche product. While Henry could still make a surprising income simply by producing automobiles for wealthy members of society, making money was never his primary goal. Henry Ford's intentions were much greater. Considering the external environment of the company in the past, Henry Ford wanted to establish a successful relationship with 3 main players in that environment; suppliers, competitors and customers. His understanding of the external environment went hand in hand with his market. The other selling point was value creation, and the best indicator of that value creation was the profit the company was able to achieve in a very short period of time. The other major strength (both from Ford's past and today) is how the company helped accelerate a social revolution; as Henry Ford's goal was to build a low-cost car for every man (Grant, 2013). In this way, Ford today has a strong position in the US market thanks to the good