Hollywood is a very powerful modern institution, where the image of a star can characterize, shape and spread social myths and ideologies. The construction of a star's image as a commodity of their social myths and ideologies has the extraordinary power to exert messages so that even the smallest details become significant but not overtly obvious. How a star's image is produced and then consumed can justify a society's relationship with that image and thus help explain the social construction of what society considers its "reality." A star's image is created through a series of portrayals churned out by Hollywood. The capitalism that resulted from the commercialization of these images made Hollywood the dominant force it is today. A re-emerging image in Hollywood is that of the sex symbol, represented by Marilyn Monroe in the 1950s. Monroe is the classic sex symbol of Hollywood, where the cultural phenomena she creates instigate her immortal and legendary status. The first ever issue of Playboy magazine features Marilyn Monroe as the "cover girl". By decoding the meaning of this magazine's cover, the visual and written text becomes a communicator of both the obvious and subtle meaning conveyed through its image. The slogan "Entertainment for Men" is a signifier for the downclassing of women as nothing more than sexual objects in our society. As a sign, the written text can be classified as iconic as it directly connotes Marilyn Monroe as “Men's Entertainment,” a playmate valued only for her body. This sign harks back heavily to the inferior position women held in the 1950s. The slogan merely reinforces the 1950s discourse of a male-dominated world in which women were considered the “lesser” sex. This cult... means of paper... of social construction in society. Marilyn Monroe as the prototypical sex symbol of the 1950s illustrates the social construction and ideologies supported during that time. Society was encouraged by Hollywood as an institution to approve and accept the values associated with the character of Marilyn Monroe. Monroe's image naturalizes the dominant discourse in the 1950s about women as sexual objects, where a woman had to be beautiful to be successful. The myth that utilitarianism and Hollywood equate to success and happiness can be dismissed by deconstructing the image of Marilyn Monroe to justify that a star is simply a commercial package. As more and more people challenge ideologies and reject the dominant discourse about women as sexual objects, an image has emerged that portrays women as more powerful and independent, thus reflecting the changing role of women in society..
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