The CIO of one of our large American customers emailed me and said that I am now spending a lot of time researching alternative sources to India. I don't think you want me to do it, and I don't want it to do it. I immediately forwarded his message to the Indian ambassador in Washington and told him to deliver it to the right person.” (Friedman 174) United Technologies was the company that essentially called on an entire country to cease and desist from their near-nuclear warlike state or they would take their business elsewhere. This concept of big business controlling such deals on a large scale seems almost unreal, but in reality it is an important part of politics these days where corporations and the wealthy fund politicians' campaigns to spread their agenda to the public. It seems that an underlying theme throughout the analysis of theories and their effects on the world basically traces everyone back to some form of control over someone or something, whether it's controlling the customer by making them believe that what they are buying is a deal or control a nation. to avoid going to war to keep income in your pocket or to avoid instability in a region that is always bad for business. Overall, war is a rather crushing defeat in business, if countries go to war instead of improving their status, earning rewards and expanding the market in war.