Compared with the internal advertising strategy of Hyundai Motor Company, Korea (HMK) in Korea, Hyundai Motor America (HMA) has developed a high-value position and carried out promotions only on large sales numbers. Furthermore, they insisted on having the best warranty in the automotive industry. For example, Hyundai Motor America (HMA) had a longer warranty of five years or 60,000 miles bumper to bumper and 10 years or 100,000 miles on the powertrain compared to what other companies typically have at just 3 years. As a result, customers receive a positive message that they can get better customer service and safety guarantee by purchasing a Hyundai car instead of other brands. Hyundai Motor America (HMA) sponsors the Women's United Soccer Association (WUSA) for 4 years, Hyundai Motor America (HMA) as the only automotive company to exhibit its products. They also gained many TV advertising opportunities from well-known local spokespeople and public relations by sponsoring local golf matches for 3 years and taking part in Mongoose Bicycle.