White Feather Corporation College Recruiting ProgramWhite Feather Corporation (WFC) is a consumer products company that employs approximately 3,400 people and has developed a college recruiting strategy. WFC's human resources (HR) department determined that it needed to hire 40 new graduates. Marianne Collins, a ten-year WFC employee, has been promoted to the human resources department and tasked with starting the recruitment effort for new graduates. The first year that recruiting efforts were completed on campuses led to disappointing results that achieved only 37.5 percent of the college's hiring goal or fifteen of the forty needed employees. Last year, Marianne delegated on-campus on-site interviews to three department managers to serve as recruiters to prepare them with only a briefing to keep their questions specific about qualifications for the job. The three managers conducted 64 interviews over a week on four different college campuses, and most did not submit interview reports in a timely manner. This year, Marianne recognized that last year's schedule was perhaps too rigid for just three managers, so this year she instead selected twelve managers to recruit at just one college campus each. Marianne's poorly managed campus recruiting program led her to seek advice from fellow HR professionals to improve her efforts during this year's campus recruiting program. Identify Job Titles and Descriptions Before a training program can be developed for recruiter trainees who are actually WFC managers, it is necessary to identify the need for specific job titles that will be recruited from college campuses for production departments, distribution and marketing. Once job titles are identified, then detailed job descriptions… middle of the paper… accomplish the logistics of time management during first-year efforts by requesting 64 interviews during a week from inexperienced recruiters whose normal job is managing departments. In her second year of the college recruiting program, Marianne wisely sought the advice of other experts in successfully recruiting from college campuses. By following the advice of trimming the schedule, identifying job descriptions, developing specific questions for positions as well as targeted interview forms to complete along with pay-for-performance incentives, college recruiting efforts should be more successful. References Heneman, H. G. & Judge, T. A. (2012). Staff organizations (7th ed.). New York, NY: McGraw-Hill.Noe, R., Hollenbeck, J.R., Gerhart, B. & Wright, P.M. (2009). Fundamentals of human resource management (3rd ed). New York, New York: McGraw Hill.