Topic > Two Letter Logo Analysis - 702

Look at the Volkswagen logo, they only use two letters, "V" and "W". Other letter pairs that look visually similar are "M" and "N" and "M" and "W". It is important to do this with lowercase letters too. The uppercase versions may not look similar, but the lowercase version does.4. Using Symbols This method can be tricky and won't work for everyone, but if you happen to have letters that work you can create a truly unique design. This will vary depending on the available letters and branding, but it may be possible to ditch the letters entirely and use an illustration or symbol instead. However, it is important that the illustration or symbol still resembles the letters. It is essential that viewers can understand the message, therefore keeping it readable.5. Using Cutout Sometimes letters work well together as is and some need a little help. Many times you can remove or crop an aspect of a letter to make both letters closer together. To create a cohesive logo you have the option of removing just part of a stroke or an entire stroke to connect two letters. This capacity will vary depending on the letters and fonts used and it is important that readability is maintained. Also, sometimes cutting out both letters that aren't the same visual height can help maintain balance. The human eye is capable of filling