Focuses on getting people's attention and then trying to persuade them to take action and buy the product. It works in a very linear way, step by step. Due to its simplicity, it is easy to see which ads AIDA can be applied to. For example, an AIDA-compliant print ad should have an eye-catching image or headline, something that stands out and grabs attention. He would then have some copy or non-verbal communication with the information to create some interest. Followed by a suggestion on how the consumer could benefit from it, or by a direct appeal to the consumer perhaps through the use of personal pronouns, or even by associating the brand with a good reputation to create desire. Then finally a website, a place, a date or a name that the consumer can use to take action. The AIDA model is based on advertising satisfying a human need, you could say that this is how advertising works. Ads target consumers to show them how their product can meet consumer needs. Without the desire phase of AIDA the consumer cannot move to the action phase and purchase the product. Advertisements create desire by appealing to consumers' personal needs and