For a retail manager determining the location of an organization, it is necessary to decide whether the company holds a "competitive advantage" and whether there is an opportunity to outperform competitors and gain existing market share. (Kim, WC, Mauborgne. R. 2005) If a retail manager were to determine that little or no competition exists in a location, it could prove extremely influential in where to base a business. (Kim, WC, Mauborgne, R. 2005) 4. Retail locations and management issues 4.1 Town centres/High streets – Much has been said about the current state of town centers and high streets in the UK. It has been claimed that there has been a 10% year-on-year decline in shoppers frequenting the high street. (Wilmot, S. 2013) While it may be true that there is a decline in high streets, in terms of location, town centers and high streets still retain positive attributes, including: • Social space – Successful high streets can enable shoppers to socialize (shop, eat and relax) • Community – High streets can help meet the needs of local people