One of these weaknesses was the outdated storefront, which was “not very prominent or particularly elegant in appearance” (Parnell, 2014, p. 397). As a result, consumers chose to shop at other locations, such as Wal-Mart and Kroger. In fact, Bob's Supermarket didn't even have a marketing strategy and had very limited advertising and promotions. As a result, opportunities were missed that could have helped increase the flow of traffic in and out of the store. In fact, Bob and Sam even found it difficult for them to attract long-term workers willing to work for minimum wage. As a result, only high school kids and sometimes housewives were willing to work for the minimum