Since 2008 the majority of the world's population lives in urban agglomerations and by 2030 the percentage will probably exceed 60% (OECD, 2013b; UN Habitat, 2013). This generates great academic interest in ethnographic and postmodern accounts of the city, with particular attention to differences, particularly in consumption patterns, diversity and urban lifestyles. Urbanization also evokes a discussion of the city as a spatial and social phenomenon, as an idea, a construction of the popular imagination and a metaphor. For a simple illustration of the popular imagination you can try visualizing the New York skyline. Most likely, the image will scream symbols related to power and capitalism, an iconic and internationally recognized image. NY is led by a combination of determined leadership about what the city is all about: an eclectic mix of people, all of whom, regardless of gender, age or creed, have the potential to make their dream come true if they work at it. New York means a "can-do" attitude that manifests itself in everything from towering skyscrapers to customer service (Salman, 2008,...