Product descriptionThe LEGO Group organization is famous for its flagship product: colorful plastic bricks that can be clicked together to form a variety of figures and then pulled apart again. These binding bricks originated in a wooden form when the company was first founded in Billund, Denmark, by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today's popular plastic version was introduced in 1958 (Rosenberg). The company headquarters are still located in Billund today and The LEGO Group remains privately owned by Kristiansen's family (The LEGO Group, 2012). They currently sell toys and educational materials in over 130 countries around the world. While the company produces a wide variety of LEGO brick products, including themed sets and board games, for the purposes of this particular assignment a focus will be placed on the “deluxe” “LEGO Basic Bricks” sets. This brick pack is designed to fit any building level for customers ages four and up (Customer Reviews for Bricks & More: LEGO Basic Bricks Deluxe, 2011). It includes 650 bricks of various sizes (from 1x1 up to 2x8) in the colors white, yellow, orange, red, blue, brown, black, dark green and light green (The LEGO Group, 2012). To distribute this particular product, The LEGO Group uses a multi-channel distribution system. Customers wishing to purchase the "LEGO Basic Bricks Deluxe" set can order it directly from the LEGO online store (The LEGO Group, 2012), use the website's "find a LEGO store" search box to find a store owned by convenient company for their location or you can purchase it using retailers such as Amazon.com, Wal-Mart, and Toys R Us. The digital LEGO store uses product bundle pricing and prices the set at C$34.99 (price varies by country),......half of paper......m Lego : http://reviews.lego.com/ 1360/6177/bricks-more-lego-basic-bricks-deluxe-6177-reviews/reviews.htmGomes, E. (n.d.). Lego: red brick. United States of America. Retrieved from http://adsoftheworld.com/media/print/lego_red_brickRosenberg, J. (n.d.). 1958 - Introduction of LEGO toy bricks. Retrieved from About.com: http://history1900s.about.com/od/1950s/qt/lego.htmThe LEGO Group. (2012). 6177 LEGO® Basic Deluxe bricks. Retrieved from Lego: http://creative.lego.com/en-us/Products/Basic/6177.aspxThe LEGO Group. (2012). LEGO® Basic Deluxe bricks. Retrieved from Lego Shop: http://shop.lego.com/en-CA/LEGO-Basic-Bricks-Deluxe-6177?p=6177The LEGO Group. (2012, January 23). The LEGO Group. Retrieved from Lego: http://aboutus.lego.com/en-US/lego-group/Wikimedia Foundation Inc.. (2012, March 24). Lego. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Lego