After the CEO's apology video was uploaded to Youtube, the number of positive comments is higher than the number of negative comments. Most comments on Malaysian social media platforms are neutral and pray for the passengers of flight MH370. RQ3: What are the dominant visual images in the social media platforms of Domino's Pizza and Airline Malaysia during the crisis, and how do images in the social media platform of Domino's Pizza and Airline Malaysia influence customer perceptions? Domino's mainly displays images of pizza, employees, and clean kitchen, which can help the company regain credibility from its customers. On the Malaysian airline's Facebook and Twitter page, the company mainly posts photos of the blue sky and texts with the gray and black background. But the company has not published any useful information about the rescue work, which could agitate public opinion