Some business experts have also suggested that cross-national differences are decreasing due to the advancement of technology, including the daily activities of multinational corporations (Flora,Chiang&Birtch,Thomas,2006). This type of view calls into question how much influence a country's national culture has on multinationals, especially in management practices and, in particular, on employee attitudes toward reward practices. Geet Hofstede distinguished national culture with four bipolar dimensions: masculinity-femininity, individualism-collectivism, uncertainty avoidance, and power distance. Hofstede believes that culturally influencing attributes of a nation exist and that these distinctions will provide the organization with a greater understanding of how work-related values and behaviors differ across cultures. In the area of the reward system, Hofstede provides useful insight into how employee needs and reward preferences can vary across different cultures (Flora, Chiang&Birtch, Thomas, 2006). When a country's culture scores high on masculinity-femininity, this suggests that there are divisions of roles and values between the sexes. This demonstrates that cultures of masculinity emphasize assertiveness, achievement, and material success; interest in acquiring large sums of money for financial gain and achieving material success is highly desirable. The vision is very different in female-led culture. In the feminine-driven culture, human relationships have more value. Their culture is focused more on concern for others, mutual support and good quality of life. An example is the financial and power-oriented rewards that will be more preferred in Hong Kong, China than in Finland; where relation -e
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