INTRODUCTION Entrepreneurial marketing is an attempt to explore new markets or products within an industry with a new degree of innovation. It is about marketing strategies and spirit to differentiate traditional marketing with gathering evidence to convince individuals. It has a strong relationship between marketing and entrepreneurship and is usually practiced by start-ups. An entrepreneur is a person who runs the business to earn profits and dare to take risks, seek new markets, adventurous, innovative and other characteristics. Marketing is a theory to be applied and practices by the business owner or owners to promote their products and services using the 4Ps or 7Ps. Entrepreneurial marketing is the combination of two components using the characteristics of entrepreneurship and marketing approaches such as interactive marketing and an alternative marketing method to run businesses. There are seven common characteristics of entrepreneurial marketing: innovation, risk taking, proactive orientation, opportunity focus, resource leveraging, customer intimacy, and value creation. From the common characteristics of entrepreneurial marketing, it incorporates the components of entrepreneurship and marketing. Entrepreneurship includes proactivity, risk taking, opportunity focus, and innovation, while marketing includes customer intimacy, resource exploitation, and value creation. Every business must have entrepreneurial marketing strategies in carrying out marketing efforts in order to gain popular awareness, increase profits, achieve growth and explore or expand markets. Entrepreneurial marketing campaigns seek to highlight companies that can implement guerrilla marketing approaches through social media. Therefore, consumers who use social media regularly are more likely to share their experiences with their friends through responding to creative tactics and, in turn, generate buzz and can quickly go viral. To implement guerrilla marketing, the company or entrepreneur should establish the objectives by identifying the company's target market, knowing the needs, desires and characteristics of the customer through market research to select the audience, send messages of guerrilla warfare and analyze the company's competitive advantages and build the cost-effective marketing method. Therefore, it will generate buzz and spread virally without mistargeting customers. Below are examples of companies that implement guerrilla marketing strategies: