IntroductionWith the current revolution in the corporate world, many organizations find the need to keep up with the trends established in the business scene. This is essential to maintain relevance and achieve set and strategic objectives. One of the aspects of business management is the management of sales personnel. This is an important business aspect that can lead to efficiency, as well as effectiveness in business, if executed accordingly. This study will attempt to analyze the various tools and techniques used in managing sales personnel. Management Techniques People management includes a deep concern for the well-being of an organization's personnel and the performance of their assigned tasks. Its main goal is to ensure that employees have a sense of satisfaction. Personnel management tasks include training, selection and hiring, motivation, rewards, compensation, among others. Personnel managers, in collaboration with other sections of the organization, are primarily involved in the execution of these tasks (Ingram, 2008, p.160). Training Training includes the process of improving the skills, knowledge and potential of staff, in relation to the specific tasks that will be assigned to them. This is a process that should be perpetual and is essential for the organization to achieve excellent execution of the jobs entrusted to the employees (Ingram, 2008, p.162). Another importance is that it gives sales staff managers an easier time dealing with properly trained sales staff. There are several bases on which training is carried out. The training is carried out after the introduction of new sales employees into the company. It's also important to train your current sales staff to brush up on their knowledge... middle of paper... to brush up on what they may have forgotten. Another sales management technique is recruiting and hiring. The practice involves careful and detailed screening of employees and hiring only the most promising sales force. Employee motivation, use of appropriate rewards and compensation plans are also important techniques that ensure that employees are motivated and have the right state of mind needed to achieve desired results. Sales force management tools such as quotas, goals and sales reports are mainly used. by management for a variety of reasons. These include monitoring sales force performance and determining appropriate target markets for their sales force. Technology is also an aspect of sales management that has revolutionized sales and management in organizations. The introduction of new technologies has made work much easier for both employees and management.