In America you will see him in McDonald's branches across the country waving friendly "hello" as per the American custom. In Thailand, Ronald is a culturally aware corporate mascot and instead of his signature throws a very Thai "wai". Another difference between US and Thai McDonald's is the availability of delivery. This makes sense when you consider the traffic in Bangkok and must really boost sales for those people who want a McDonald's but don't want to worry about driving there and back. Talk about adapting to a country to sell your product. McDonald's is a company that is slowly infiltrating every corner of the world