A marketing objective is the purpose a company or marketing strategy wants to achieve to be successful in its business or market. Not having a marketing objective could cause disorganization and allow other rival companies to gain your clientele/consumer. A marketing objective is to analyze the market, be innovative; create and produce new products and ideas and stay ahead of other competitors. Most marketing objectives for businesses are "SMART", specific - their objectives and goals should show specifically what they want to achieve, measurable - they should be able to measure whether they are achieving their objectives, achievable - they should be in able to analyze whether these objectives are achievable/reachable, realistic - are the set goals/objectives realistically achievable and time - how long does it take the company to achieve the set objectives? The role that functional areas play in supporting marketing activities.MarketingMarketing determines what products or services are needed or perhaps of interest to customers and how to make them available. Marketing responds to customer needs. Marketing ensures that the company builds good relationships with customers and clients. Some of the marketing department roles include; make sure the product has a target customer and that the product fits well with this, create and promote the product, make sure it has a strong brand and a well-built reputation and look at new markets to see if there is a niche they could develop into. They also analyze the company's capabilities, development, objectives/goals, performance and further development potential. FinanceThe role of finance is to ensure that funds are available to the company... middle of paper... banner ads and emails, personal selling - persuading customers/consumers to purchase the product through sales presentations, sales meetings , sales face to face, via telephone etc., sales promotion - to increase consumer demand for a limited period of time, e.g. discounts, coupons etc. , public relations - is promoting a product usually with media present or in favorable positions such as the advertisement of a well-known television program, the YouTube or Facebook banner and so on and direct marketing: this allows the company to promote and communicate directly with the consumer, for example via text messages or by sending an email.ProductFinally the product. The product is where everything needs to focus and impacts everything within the marketing mix. The product within the marketing mix is ​​not just the product itself but how consumers enjoy this product. The appearance of the product must meet the needs