“Stupid shopaholics. Bad girls. Girls obsessed with boys. Are these really the only ways girls can be beautiful and cool? (New Moon). Girls are faced with a difficult decision that marketers seem to force them to make on the spot. They can choose to be popular and nice or kind, pure and happy. The answer may be clear at first glance, but upon further investigation the once crystal clear perspective becomes muddled with the mire of a selfish society and selfish way of thinking. Girls choose to be flirty and sexy instead of nice and happy. Girls aren't born with these ideas in their heads, they were planted by millions of advertisements telling girls how they should look and act. America is losing girls of this generation to marketing tactics that focus on appearance and social standing. Even though girls want to look older and parents are willing to pay for their daughters to feel comfortable, advertising places too much emphasis on appearance and popularity and is destroying the innocence of young American girls. sought after "cool college girl" even though they aren't even in college. Fitting in and becoming that “it girl” is mentally and emotionally difficult for girls. But it's the parents who should feel the biggest pain right in their wallets. Corporations are taking the purity of parents' daughters, they are also taking a bite out of their checkbooks. Marketing strategies accompanied by an unhealthy amount of peer pressure are attracting girls, who are only getting younger. While big companies may not come out and say that the new line of lacy underwear is designed for young girls, the companies' hope is that the... middle of paper... 3. Network. November 18 2013.---"Victoria's Secret really wants teens to shop there - here's the proof." Company interior. Business Insider, March 12, 2013. Web. November 18, 2013.--- "Father writes letter to Victoria's Secret explaining why he doesn't want his daughter to shop there." Company interior. NP March 25, 2013. Web. November 20, 2013. "Mom Says Victoria's Secret Is Good for Tweens." Interview by Abbie Boudreau. Yahoo. ABC News Network, March 5, 2013. Web. November 18, 2013. Shifrin, Donald L., MD, et al. "Children, adolescents and advertising". Children, adolescents and advertising. Official Journal of the American Academy of Pediatrics, nd Web. November 14, 2013.“We define beauty!” New Moon Girls 17.5 (2010): 20. MasterFILE Premier. Network. November 20. 2013.