According to FAO research (2009); by 2050, more than 70% of the world's population is expected to be urban and, combined with income growth, this could accelerate the continued diversification of diets. According to Figure 1. 'In a world of 6.6 billion people today and more than 9 billion by 2050, advocates of high-input industrial agriculture and genetic engineering argue that the world cannot afford not to have a small-scale agriculture model as the production base of the global food economy, driven by competition and comparative advantage in a liberalized trade system (Weis, 2007:163-164). As illustrated in Figure 2. Future consumption patterns can also be another indication and requirement for timely and sustainable preventive actions governed by authorities, socially motivated businesses, including large and small food companies and organizations. Marsh (2013) refers to future manufacturers, whether based in poor or rich countries, who will need to develop an international strategy and transfer technological ideas – perhaps in the form of projects or know-how that will be communicated as ideas rather than as part of physical products – will become an increasingly important part of global value chains. Nestlé's Strategy Nestlé now operates in every country with a 134-year history on earth, selling thousands of products, from Nescafé instant coffee to Perrier bottled water to Friskies cat food (Wetlaufer, 2001). As a global food brand; Nestlé has always created social value and pursued responsive and sustainable projects for global issues. Mitra (2012) referred to the creation of social value as inherent to all types of entrepreneurial activity and to a new type of hybrid organization that supports the achievement of the social objective... at the heart of the paper... finally agricultural techniques than improving the yield and quality of the crop (Confectioner, 2007). For example, Glaeser et al. (1992) found compelling empirical evidence suggesting that a greater degree of knowledge spillover leads to higher growth rates of cities (as cited in Audretsch, 2006). As a result, participation in knowledge-based innovations and research and development projects, seeking opportunities for social and environmental projects to support agriculture and workforce in developing countries for many confectionery and food companies collaborating with institutions and organizations is becoming increasingly important and vital. Furthermore, social embedded initiatives are considered "opportunity entrepreneurship" which has positive and significant effects on economic growth founded by Atilla Varga and Zoltan Acs analyzing data collected by GEM researchers (Acs, 2008: 97).