Topic > The importance of corporate social responsibility on...

Introduction In recent years, there has been news of an increasing number of natural disasters such as earthquakes, tsunamis, forest fires, tsunamis, storms etc. which have affected the world environment to a large extent. Today, people come forward as concerned citizens to spread environmental awareness towards healthy living. Lately, numerous strategies have been put into practice to counteract and alleviate the environmental harms that business organizations have on society such as social responsibility accounting (SRA), environmental accounting, environmental reporting and disclosure, environmental management system (EMS) and environmental tax (Patten, 1992; Vehmas et al., 1999; Ekins, 1999; Darnall et al., 2000; Patten 2002; Mullinkin et al., 2005; Unerman and O'Dwyer, 2007; Jones, 2010). These strategies are consistent with the idea of ​​corporate social responsibility (CSR) that businesses must have a responsibility to society as citizens or stakeholders (Abbott and Monsen, 1979; Deegan, 2004; Unerman and O'Dwyer, 2007; Mahadeo et al., 2011). In this research paper I will highlight whether business organizations benefit from corporate social responsibility in terms of company image, employee motivation and financial performance. In other words it means that if companies follow CSR, they will enjoy a better business, financial and social climate. This study is organized as follows: The first section contributes to a deeper understanding of the concept of corporate social responsibility (CSR). In the following parts, a brief literature review on the relationship of CSR with company image, employee motivation and company financial performance is presented with findings and theories. The last section includes the concepts...... at the heart of the document...... in terms of company image, financial performance and employee motivation. The paper includes three main findings: First, the study shows that there is a partial positive relationship between profit maximization shown by the market price per share and CSR from 2003 to 2009, as shown in Table 1. The findings indicate that the financial results the performance of the chosen company was positively influenced by the investment in CSR. Secondly, corporate social responsibility also benefits the company in terms of corporate image. Third, CSR reduces employee turnover and motivates employees extensively. This research paper concludes that industries must rely on corporate social responsibility practices to survive environmental, social, economic and corporate factors and become responsible towards the role they play in society.