Culture has become more influential in destination development, and the culture of the destination capital could indicate intelligence, thinking, awareness and taste through national heritage. (Yeoman, 2008). Anholt examines national culture and heritage as part of the six components of a country's brand, it is important to persuade the tourist's decision to travel to this destination (Anholt, 2006 cited in Yeoman, 2008). Traveling promotes cultural exchange which encourages understanding between people and culture between visitors and local people and offers the opportunity to improve empathy which leads to being generous and reducing their animosity towards another nationality. For example, tourism-created jobs in Belfast, Northern Ireland, are supported to benefit the demobilization of paramilitary groups as a means of reconciliation (United Nations Environment Programme, 2008). In the "Global Summit on Peace through Tourism", more than 450 world leaders of travel and tourism cooperation accept the "Amman Declaration" which demonstrates that tourism creates peace, the industry and culture of peace they support tourism as a major human activity, complementary to improper regulations and honor distinction of people (International Institute for Peace through Tourism, 2000 cited in United Nations Environment Programme, 2008:1). Although tourism can encourage people to understand more and