The value proposition addresses three areas: customer intimacy, product leadership, and operational excellence, yet one company cannot effectively lead in all three areas. An organization must choose one of the three to become a leader while remaining competitive in the other two areas. Glacier Inn should have chosen its most important value proposition and become a leader in that area, and then remained competitive in other areas. Financial strategies have three categories: revenue, productivity and resource utilization (Armitage and Scholey, 2006). A company must consider all the categories it needs to base this selection on the choice made in the second phase. Glacier Inn has chosen product leadership. They decided that they needed to introduce new products that were not related to hotels to try to increase their revenue and increase the inn's capacity. For the productivity strategy they decided to increase ice management expertise and increase staff efficiency