IntroductionIn this article we will talk about a portion of the key business objectives and demands that should be investigated to bring Dillard up to their potential standard. We found Dillard's to be one of the most horrible places in the country to get a job. The organization is successful and profitable as a whole. Be that as it may, there are negative characteristics within the internal fabric of this partnership that have emerged upon immersing oneself in the organization. Business Goals Setting business goals is often a problematic task to attempt. One area where many managers fail is using the SMART methodology when organizing. SMART is an acronym that means specific, measurable, action-oriented, realistic and time-specific. SMART implies that you must clearly characterize the goal in a way that allows you to focus on a particular later date if you have achieved that goal. Additionally, you need to set end goals that you can achieve, given your financial circumstances and level of business. Once you have established SMART goals, use measurable goals to facilitate decision making to achieve those goals. By using your goals to manage and direct your project, this will allow Dillard's to be adequately staffed. The SMART goals that need to be set are as follows: Conduct an assessment of current morale through surveys at each store and set a short-term goal to develop morale through ten percent each month. To get the staff you'll need to reach your goals, measure your progress each month and set new goals.Research QuestionsThere are a number of questions for Dillard's to consider......middle of paper.. .. ..and brands.”(2015). ConclusionBy examining the stages of business research, Dillard's should be able to focus on what is important to increase sales and build a better environment for its employees. Considering the reputation that Dillard's has earned, it is imperative that they carry out a research study to improve not only their sales, but also their name. References Bell, E., & Bryman, A. (2015). Business research methods. London: Oxford University PressPalmer, D. (2015). Research handbook on business ethics and corporate responsibilities. New York: IGI GlobalDillard Lawsuit News. (2013). Retrieved from Dillard's Lawsuit News: http://www.dillards-lawsuit-news.comHow does a hypothesis matter in business? (n.d.). Retrieved August 15, 2015, from http://smallbusiness.chron.com/hypothesis-important-business-34382.htmlwww.antiessays.com