The cultural landscape of Ireland has changed dramatically over the last 10 years. There have been changes in terms of the economic, political and social environment. Development in these areas led to a change in the underlying values, basic assumptions, behaviors, norms and symbols of the nation which ultimately led to a change in culture. The last ten years in Ireland have seen a dramatic increase in the nation's wealth. The start of the decade saw unprecedented economic growth that was offset by a period of deep economic recession, resulting in the nation being turbulent and ever-changing over the past 10 years. Along with economic, social and political changes we have seen evidence of cultural changes within the nation. In the following paragraphs we will look at the concept of culture and discuss how some aspects of culture in Ireland have changed. Figure 1. The graph illustrates the levels of Gross Domestic Product in Ireland since 2000. Source ESRI - http://www.esri. ie/irish_economy/What is culture?The definitions of culture are numerous and wide-ranging. The topic of culture can be examined from a sociological, psychological or managerial point of view (LUNDY & COWLY 1996). It is estimated that there are around 200 different definitions of this term. Two famous scholars, Furnham and Gunter, have summarized many of these definitions and highlighted several common traits or aspects of the numerous definitions of Culture.1. Culture is difficult to define2. Culture is multidimensional and multilayered3. Culture is not dynamic and is constantly evolving4. Culture is slow to establish CULTURE IS HARD TO DEFINE As we have already explained, culture can be seen from... middle of paper ...... satisfies the collective desire of a group and guides its behavior. Historically the shared values ​​in Ireland have been conferred by religion and for the most part by the Catholic Church. A major cultural shift has led to a deterioration of the church's influence, which has changed dramatically over the past decade. The relationship has changed due to the growing multicultural society, globalization and scandals within the church. Conclusion It is clear that culture in Ireland is constantly changing. The economic recession has had dramatic consequences for many individuals, families and communities. Many people need to reevaluate their beliefs and change their perception of the world. Change in Ireland over the last 10 years has been rapid and all-encompassing, however, as we have established that the culture will always remain changing and responsive to the environment.