Our customer is always right! This is also false. Yes, you should aim to exceed consumer demands, but saying they are right EVERY time simply doesn't work. The phrase "The customer is always right" was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge's department store in London. It is generally used by companies to convince customers that they will receive good service at the company and to convince employees to provide good service to customers. In 1909 the slogan worked very effectively. However, in today's economic climate, the customer is always right and “wrong”. The slogan gives abrasive customers an advantage and then they will start asking for almost everything and anything. Your customers will take full advantage of you and suck you in. The truth is that many times the customer is simply wrong. If you consistently get your customers right, you'll be out of a job in no time. Sometimes customers know they are wrong and admit it, sometimes they don't. I'm sure you've experienced this. Regardless, your job isn't to show them why they're wrong and why you're right. Your job isn't to win an argument with your customers. Your job is to convince them that through thick and thin you are their friend on the inside. Remember, if you argue or argue with a customer and you win, you still lose. Such losses are ultimately reflected in yours