Amazon is a company that is a huge help to students, parents, companies, businesses and any other entity that requires their services. Thanks to the creativity of one man, he changed life and the business market forever. Amazon is used for many purposes such as books, clothing, shoes, medicine, hardware, and pretty much anything else you can name. Before analyzing the company, it is necessary to explain the history and management. Jeffrey Bezos was born in Albuquerque, New Mexico on January 12, 1964. Jeffrey Preston Bezos had a vision at the age of 4 working on a ranch in Cotulla, Texas. . His grandfather was a retired rocket scientist who wanted a simple life for himself and Jeffrey (Brandt). He entered Princeton University intending to study physics, but soon returned to his love of computers and majored in computer science and electrical engineering (Academy of Achievement). In 1994, Bezos quit his job in New York and moved to Seattle with his wife to start Amazon while the Internet business was still evolving. During that time the Internet was created by the Department of Defense to keep computer networks connected during any emergency. Books were the goods for which there was no comprehensive mail-order catalogue, because any such catalog would have been too large to send by mail, perfect for the Internet, which could share a vast database with a virtually unlimited number of people (Academy of Achievement). This was the inspiration he needed to find a single place on the Internet where book buyers could place orders directly. The site launched on July 16, 1995 just as everyone was starting to access the Internet and before competitors began to establish precedence (Brandt). It had 10% discounts...half off the card...it just keeps going up whatever the economic situation. Jeffrey Bezos pioneered e-commerce and continues to maximize his creativity and innovation. Amazon is a company with millions of investors, and even though companies are bound to lose money from time to time, Amazon will always float at the top. Through continuous innovation of products offered to the public, Amazon competes at its own pace while remaining relative to the rest of the competitive environment. The countless services and options that Amazon offers to the consumer are more than enough attractions to keep consumers flowing into the company. Jeffrey Bezos has started a business that has no choice but to thrive for many years to come. It simply made books available to the Internet public and has now captured the hearts, minds and, most importantly, dollars of the consumer market..