Topic > The effects of conformity - 1229

They predicted that individuals would be more inclined towards certain objects, when the object was looked at more by a number of people even without any kind of expression, compared to a single individual looking the object. This study used 25 participants, including 19 females and six males. Participants ranged in age from 19 to 26 and had an average age of 20.7 years. No ethnicity was taken into account, and most participants reported normal or near-normal vision. Participants underwent four slice sessions in which they had to classify the 14 objects as kitchen or garage objects, taking approximately 1 minute to respond. In the fifth section session, participants were asked to rate their preference for the object they had just categorized. After collecting data, they determined that gaze cueing, when an individual's attention is directed to a certain object, influenced people's preference for objects. However, their pattern of results determined that while a single person may have some effect on another person toward liking an object, it does not have the same influence as multiple faces having a positive gaze toward the object. This determined that multiple people's interest in a certain item makes it more likely that an individual will be interested in it