Women have been an integral part of society and culture throughout the world throughout its history. That said, women haven't always been held in the brightest, most enabling light. With the advent of advertising, women were portrayed with a series of degrading clichés that repressed the freedom that many women began to publicly cry out for. Print advertisements from the 1950s have been described as the worst offenders in objectifying women as unintelligent beings. While I support the idea that the ads of the 1950s were not effective in promoting the idea of ​​women's liberation, ads from this period also helped prepare for the second wave of feminism and the sexual revolution. It also promoted a positive look on being a woman, in addition to the negative one, which promoted the sense of identification in being a woman throughout society. I am therefore putting forward the additional idea that, although the advertisements of that period did not all represent wholesome visions of femininity, there were many that helped carry women into the next fifty years, and that we could not be where we are today if we did not they had had mass exposure of these advertisements in the culture of the 1950s. The two main tropes seen in 1950s advertising are that of the mother/matron/asexual being and the sexual object/deviant. At first glance these two clichés would seem not to be all that positive for the way society would view women. And it's true, they promote a certain idea about women that is not very feasible and should not be counted on. While this is true, these two clichés can be seen as positive reinforcements of what makes women extraordinary and what fueled future changes in how society would come to…middle of paper…he female gender. A closer look, however, reveals a meaning and message that, while probably not intended, could have pushed women of the 1950s to feel uncomfortable with the way their lives had changed and paved the way for the next cultural revolution of the world. times. The 1960s that followed would see many of the traditional values ​​held by American women altered or discarded altogether, and would ultimately lead to the way women in America live today. While some stereotypes still exist, perhaps this generation can do what the generation that gave birth to the baby boomers did, and start our own revolution. Advertising is an important part of our daily lives, so for better or worse, we take what we see - what matters is what we do with it, as the reaction to 1950s adverts taught us that sexist advertising can lead to great social results. changes.