Photography used to be an industry unto itself. The world of photography as an industry is changing. All media, including advertising, newspapers, television and the Internet, are full of images. Photography is an important part of people's lives and is present throughout an individual's life. Nowadays photography has become a global phenomenon. Photography is becoming an increasingly common thing for everyone in everyday life and its aspects in photographic creativity will be significant. People are experiencing one of the greatest periods of change in photography, and it will be significant what happens and how it affects the creativity of the photography industry. The new agenda in techniques evolves a great impact on the Internet. The politics of the electronic image represented a challenge to be addressed directly. The rise of what is now known as "digital art" or "Internet art" goes beyond the modernist world. The rise of the Internet is likely to change the infrastructure of contemporary visual art, and its organization and economy are extending worldwide. Creativity does not simply reside in the arts or media industries, but is increasingly embedded in all sectors where content is formed. the basis of competitive advantage in global economic markets. How does this affect an art as a global phenomenon. The future of the photography industry is unclear, and the fragility of an image in the digital realm has caused great concern. Downloading images on the Internet and spreading them everywhere is easier than ever. It is inevitable that in the future there will be some challenges in the photography industry and the way this will be... middle of paper.. ....it is difficult to stay creative nowadays when sharing photos has reached a new level in the world of photography. It weakens the meaning of the original photographs. Photographs have become a great mass on the Internet. It is difficult to know who the photographs are on the Internet, the spread of photos on the Internet also increases the problem so that the pictures may fall into the wrong hands. Creative photography deteriorates everywhere as individuality diminishes. Digital technology offers us images on such a broad level that our eyes are often numbed by the visual information around us. The sensitivity in each individual image is wearing out, which is loosening the specific creativity of each image. When people see most photos every day, it affects them not focusing on the images in the same way as before.