Topic > Ford Motor Company: Strategy Implementation and Control

For example, the Drive One 4 UR School program has raised more than $12 million for schools nationwide since the program was founded in 2007. The program is designed so that for every valid test drive, Ford Motor Company will donate $20 to the designated community group or non-profit organization with a limit of $6,000 (CBS Detroit, 2012). Ford Motor Company should be commended for its efforts to make the community a better place for everyone, and not just a place to market its products.