The importance of news channels has increased in recent years. More and more people need access to news to stay connected to the rest of world affairs. More TV channels have developed to offer viewers more news. Both commercial and government networks are used to present news to the general public. However, due to different funding and target audiences, different networks will focus on different aspects of news, to get as many of their target audience to watch their particular broadcast. Therefore separate channels can attract a much larger audience and take away the audience from another channel, thus reducing competition. Each TV channel has an audience, its own individual target audience. Ten News is ostensibly aimed at a younger audience, aged between 18 and 39, mainly young adults, while the government-funded ABC News targets a much older audience, between 40 and 50 years old. The presentation of the set is also dictated by the target audience, to the extent that the studio and set are designed to appeal to a particular audience. For example, ABC uses a contemporary backdrop, showing the world in a placid blue and the rest of the set in a pale blue and silver color scheme. The idea of this context is that it shows that not only does the ABC report local news, but that the ABC is also in tune with the rest of the world. On the other hand, Ten's Evening news presents a clear picture of Adelaide's well-known locations, including the River Torrens. The way the presenters are dressed is also dictated by the target audience and viewing age. In the government-funded SBS (Special Broadcasting Station), the anchors wear very conservative clothes, like a suit, and the journalists are between the age of...... middle of paper... a presentation of many views. Unfortunately each of the Sunrise team members will give their own opinion on each topic, which is a minor disadvantage. After viewing all the above programs, I have concluded the following details. All news channels demonstrate bias. Government channels like SBS and ABC are usually better at presenting world news than other channels, but can sometimes become boring with their biases towards the government. The best current affairs presenters were probably Channel 9, as they didn't spend too much time dealing with politicians and alleged criminals. So, in conclusion, I don't think any free-to-air channel is better than the others at presenting the news. So I think the only way to get decent news is to watch a bunch of broadcasts, then take the information you think is relevant.
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